We/Noi, lo spettacolo nato da un’idea di Alessandro Beulcke e prodotto durante la prima edizione di WE – Women’s Equality Festival, manifestazione annuale dedicata alla parità di genere e all’empowerment femminile, è da oggi disponibile per la visione in esclusiva su Rai Play.

Protagonisti dello spettacolo, che racconta la parità di genere unendo uomini e donne nel segno dell’arte e della bellezza, sono Tosca, Roberta di Mario, Alessio Boni, l’Orchestra Sinfonica di Lecce e del Salento diretta da Gianna Fratta, Alessandro Quarta e Cinzia Spanò. Sono proprio loro a narrare storie esemplari sulla parità di genere: da quella di Carmen (il primo femminicidio in scena) a quella dell’attivista tunisina Lina Ben Mhenni, da Hedi Lamarr (la diva scienziata) al mito di Psiche, fino al rapporto uomo/donna nel Tango argentino.

La regia è affidata a Fabrizio Denaro, mentre la direzione artistica a Roberta Di Mario.   

The second edition of WE- Women’s Equality Festival will be held Oct. 14-16, in Lecce, Italy.
With its third edition, il Verde e il Blu Festival will be held in Milan from September 23 to 25.

Sponsored by major Italian and European institutions, the past editions of the two formats have featured major personalities from the national and international scene. The two festivals, moreover, were the occasion for the creation of as many major productions signed Beulcke+Partners: We/Noi – Stories of free, courageous, brilliant women, and Connections, which featured artists and personalities acclaimed worldwide.

Grazie allo sviluppo di properties originali, Beulcke+Partners amplia la propria offerta e diventa anche Content Media Company: format e piattaforme multicanale che intercettano i nuovi bisogni comunicativi delle organizzazioni nei confronti dei propri pubblici, e coinvolgono i protagonisti della vita economica, culturale, istituzionale e sociale del Paese. La novità: i due format Verde e Blu e Women’s Equality non saranno soltanto grandi eventi annuali, ma si svilupperanno piattaforme di comunicazione ed engagement con contenuti e progetti speciali durante tutto l’anno: focus, appuntamenti verticali, cicli di incontri in partnership con brand, contenuti per i canali social e broadcast tv. Le due piattaforme arricchiscono l’offerta di Beulcke+Partners, che con la sua multicanalità si differenzia dagli editori e dalle agenzie di comunicazione tradizionali, e che si prepara ad approcciare il metaverso con progetti innovativi che renderanno sempre più onlife la comunicazione e l’informazione.

Staged live on the stage of the Apollo Theater in Lecce last Friday, October 1, “WE/NOI” is a show that with the power of art and music emphasizes the centrality of gender equality. A journey of discovery of special protagonists made thanks to the beauty and wonder of art. The Symphonic Orchestra of Lecce, the director Gianna Fratta, the actors Alessio Boni and Cinzia Spanò, the composer and pianist Roberta Di Mario (artistic director of the show), the singer Tosca, the violinist Alessandro Quarta, the first dancers of the Scala Nicoletta Manni and Timofej Andrijashenko: all together on the stage of the Apollo Theatre of Lecce with a polyphony of voices and arts that have merged into a single story. A production signed Beulcke+Partners.

More than 70 guests, 9 appointments with experts, companies and institutions, 2 shows, more than 1,300 attendees and thousands of streaming views: the first edition of WE – Women’s Equality Festival, the first national event entirely dedicated to gender equality and women’s empowerment, closed yesterday in Lecce. In collaboration with Apulia Region and the Municipality of Lecce, WE Festival was the perfect setting for the official presentation of the Apulia Region’s Gender Agenda. Apulia is the first Italian region to adopt this regional strategy tool.

The docufilm by Alessandro Piva dedicated to the villages of Apulia, a resource for the social, cultural and tourist development of the territory, was presented last Saturday, September 18, 2021 in Milan. Realized in synergy with Apulia Region Tourism Department and Teatro Pubblico Pugliese – Regional Consortium for Arts and Culture (TPP), with the collaboration of ARET Pugliapromozione and Fondazione Apulia Film Commission, the docufilm was among the titles in competition at the 7th edition of the international festival Visioni dal Mondo. Beulcke+Partners worked alongside the promoters in media relations and in the communication of the event to the Milanese public.

Oltre 110 speaker, 10 artisti di fama internazionale e più di 100mila persone raggiunte tra presenze fisiche, visualizzazioni streaming e social network: questo e molto altro è stata la seconda edizione de il Verde e il Blu Festival, tre giorni di talk e spettacoli che anche quest’anno hanno attivato un ampio confronto tra politica, scienza, istituzioni, imprese e società civile. Ad aprire il weekend della manifestazione, il grande spettacolo Verde e Blu: CONNESSIONI, che ha visto intrecciarsi musica, arte, danza e teatro grazie all’esperienza artistica di Vittorio Sgarbi, alla musica di Roberta Di Mario, alle voci di Cinzia Spanò e Patrizia Laquidara e alla Compagnia EgriBiancoDanza. Concept e identity, regia e produzione, fundraising, comunicazione e media relations di Beulcke+Partners.

GSE – Gestore Servizi Energetici, the company identified by the Italian Government to pursue the environmental sustainability objectives supporting the renewable sources and energy efficiency, entrusts its integrated communication services to Beulcke+Partners until 2025. Signing a 4 year contract with GSE, Beulcke+Partners will be responsible for creating a communication strategy that will integrate institutional campaigns, video, media relations, digital communication, round tables and events.

Presentazione di PowerPoint

Three exclusive Christmas Concerts, realized by Victory Project and Piano City Milano, to testify affection and closeness to the doctors and operators of three important Milanese health structures, continuously committed to treating the patients and to fighting Covid-19. The PIANO H initiative, that will take place from December 16th to 18th, is part of the project “A little care for those who care” to support those who work on the front line in the fight against Coronavirus. Beulcke + Partners works alongside Victory Project in media relations and in defining the brand identity.

It is not Christmas until the Christmas Charity Week promoted by Laureus Italy Foundation, that this year is launching an online charity auction on the Charity Stars platform. The auction will end at 7 pm on december 9th with the show “More Than A Game”, in live streaming from Villa Mozart in Milan and organized by Beulcke+Partners. Presenters of the digital event: Federica Masolin and Pierluigi Pardo. Guests and ambassadors: Giovanni Bruno, Gianluca Gazzoli, Serena Autieri, Rudy Zerby, Alessandro Del Piero, Davide Oldani, Danilo Gallinari e Roberta Di Mario.

Ripartire in verde e blu e in totale sicurezza. Questo l’obiettivo del primo grande evento onlife e live su sostenibilità e digitale tenutosi da venerdì 25 fino a domenica 27 settembre presso BAM Biblioteca degli Alberi Milano e lo spazio The Theatre. Una tre giorni di incontri, talk show e presentazioni di libri che ha visto come protagonisti personaggi del mondo della cultura, della politica, della scienza e dell’economia e ha catalizzato l’attenzione del pubblico milanese e non solo, con più di 1000 presenze fisiche e circa 6.000 visualizzazioni online.

A new strategic parternship for Beulcke+Partners that joins the capital of the digital marketing platform Scratch&Screen

Beulcke+Partners celebrates its first birthday.

The 2020 started in the best way for Beulcke+Partners Agency with a very special birthday party. With clients and friends we toasted the successes and achievements of the 2019.

Narrating the dream of a free and for anybody wifi network. This is the creative concept of the Tiscali advertising, created and produced by Beulcke+Partners. The spot is a powerfull and impressive storytelling, accompanied by the original soundtrack of Roberta Di Mario.

The personification of the product was the winning choice: in the advertising spot TINA is the brand ambassador, capable of giving advices and revealing hints and tips to save money and to make life simpler. Beulcke+Partners has been involved in the creation and organization of the entire commercial.

Beulcke+Partners signs Tiscali’s return on TV. The commercial is characterized by suggestive images, emphasized by a powerful soundtrack. The film, shot in Sardinia, is currently on air on the most popular mainstream TV channels.

In the B+P office presented the book “Click Propaganda. Come sfruttare il potere dei dati nella comunicazione politica”, written by our Ceo Alessandro Beulcke and Odoardo Ambroso. Guest stars Marco Bentivogli e Irene Tinagli

High profile figures, more than 250 discussants e 80.000 onlife participants. Also in the 2019, the Festival dell’Energia, project and communication powerd by B+P, has rapresented the most important event of the energy sector in Italy.

A multimedia and multisensory experience throught the objects that have made the history of design: an engaging journey virtually guided by the art historian Philippe Daverio.

In this onlife communication world, oppositions gain millions of likes on social media while companies struggle and have so much to learn from the Ferragnez.

The analysis of Alessandro Beulcke, CEO at Beulcke+Partners, on “Il Foglio”

We won Gelsia call for tender, for 2019 communication campaigns and events. This confirms the long collaboration we’ve had with this utility, that represents an excellence in public services and in the capacity to play a proactive role for the territory and for the citizens. The 2019 campaign will remark these values, focussing on the individual, the citizen, which is more and more a conscious and attentive consumer.

Energy transition and market transformation. Once again, l’Energia Spiegata will try to focus on the debate about the future of mobility, industry e and urban transformation. Project and communication powerd by B+P.

Founded by Alessandro Beulcke, the term follow the brands during the disintermediation process brought from the digital

Aggregating the experience of Allea, a PR agency founded in 2002 by Alessandro Beulcke, the new start-up will take care of creative communication projects on all channels with an approach based on the vision of the well-known information philosopher Luciano Floridi

The exhibition focus on the most important and relevant painter of the modern art.

A communicator, Alessandro Beulcke, and a philosopher who deals with information ethics, Luciano Floridi, for a new agency that helps companies to fully exploit social media opportunities.

Alessandro Beulcke, Marco Bentivogli, Giorgio Mulè and Chicco Testa at Nimby Observatory Forum 2018.